Stussy x Yo! MTV Raps Coming Soon

Aug 29th 2013

Largely responsible for bring hip hop to the masses, Yo MTV Raps is credited as one of the pioneering urban television shows to date. It was MTV's first notable foray into the genre and was influential during the rap's so called 'Golden Age'. Regularly featuring seminal artists like Slick Rick and Gang Starr the show managed to break through over a relatively short 7 year lifespan. Yo! MTV Raps had achieved far more than it had set out to do and in 1995 the 'On Air' light went out as hip hop began to stake it's claim as music's most exciting genre.

Meanwhile in the USA Stussy was making similiar waves in a different pool and enjoying their success as streetwear's finest. With rap music chanelling the streets and Stussy doing the same it is no suprise that one day the two would meet and it's almost surprising that it's took until 2013 to materialise. The collection immortalises 10 legendary artists with archived imagery printed on wardrobe staples. From an Eric B t-shirt to a De La Soul adorned hoody there's plenty the hip hop heads can get down with when the collection launches online at the end of next week.

Stay tuned for precise release information to follow...

 

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Converse x Hudson's Bay Autumn & Winter '13

Aug 21st 2013

Fall & Winter '13 will see the fusion of two iconic companies, Converse and Hudson's Bay. Combining their two incredible back stories and a rich heritage they've colaboratively produced a covetable Jack Purcell with the colder months in mind.

A signature pattern is something a lot of brands treasure. From Barbour's tartan to Paul Smith's stripes, Hudson's Bay's blanket stripe is up there with the iconic. Although Hudson's Bay have used their signature colours across a range of products in the past, never before has the actual woolen blanket been used in conjunction with another company. For more than two centuries the Canadian company have been purveyors of this unrivalled blanket and kept the same rigorous methods to manufacture it. Dyed before being spun and then left out in the sun to exaggerate the colours, it's a material with visual appeal as well as functional properties. Utilise this as the upper of a legendary Jack Purcell and the result is something quite special.

The Converse & Hudson's Bay collaboration is now available in limited numbers both in store and online while stocks last.

*image courtesy of Converse

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adidas Originals x Bedwin & The Heartbreakers Autumn & Winter '13 Footwear

Aug 20th 2013

Continuing their previously established partnership, adidas and Tokyo's very own Bedwin & The Heartbreakers have again collaborated for 2013. As well as a range of expertly crafted apparel, the footwear focus falls on two classic silhouettes. The Superstar 80s and the Country Zero are both legendary silhouettes and fit for experimentation thanks to their originally clean profiles. Although their OG forms are almost impeccable they're still open to some Japanese attention to detail.

Bedwin & The Heartbreakers have cited the 70s as their inspiration for the collection, seeking to put the three stripes in an unusual context. As well as the quirky L and R insole markings a striped pattern has also been used throughout which is typically Bedwin and something they use a lot. The Superstar 80s silhouette sees the shoe in a durable 'Paramount Quality' guise as its made from a tough leather and accented with strong metal eyelets holding together hiking laces. Just like the sleek and refined Country Zero, the Superstar 80s are also finished with a branded heel pull.

All in all a it's a creative collaboration and one that stays true to the personalities of both forward thinking parties. Both the footwear and the succint apparel collection will be available in limited numbers from August 31.

 

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Obey x Cope2 Autumn & Winter '13

Aug 15th 2013

Obey is a brand that lives and breathes in the streets so a collaboration with a street artist is no real suprise. The brand's founder is one of the most legendary artists in the game. However, what the brand has always seemed to do well is sourcing collaborators. Rather than the household names Obey seeks to shine the spotlight on some of the quietly bubbling and this is where Cope2 comes in. 
 
Although Cope2 is infamous within the New York City graff scene, it's not a name mentioned at art auctions as the artists applies his trade when the street lights come on. The Bronx native is considered one of the cities most notorious writers but despite this his inimatable hand style has garnered the interest of some big names. From Converse to adidas and now Shephard Fairey's Obey Cope2 seems to have a great crossover appeal. 
 
For autumn and winter '13 Fairey has enlisted his help to rework some of Obey's staple styles. From the gritty Subway tee to the adapted Obey The Giant Takeover the colab represents what both parties are all about. All styles from the Cope2 pairing are now online in limited numbers within Obey's extensive AW13 collection

 

 

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RUN D.M.C & adidas Originals 'Injection' Pack Fall & Winter '13

Aug 08th 2013

After an energetic global advertising campaign featuring the turn table talents of A-Trak, adidas Originals & RUN DMC have finally dropped the fruits of their partnership. It feels like a very organic teaming as the two parties have a well documented mutual appreciation for each other. Throughout their storied career RUN DMC have always championed the three stripes and adidas are a brand that constantly weld together both fashion and music. Think of the colab as a clothing based sequel to 'MY ADIDAS'.

The hookup is centred around a number of versatile silhouettes, appearing as re-mixed wardrobe staples. All pieces proudly display the iconic RUN DMC insignia and all are featured with hits of adidas branding throughout. As well as a considered aesthetic the materials used are particularly premium with looped cotton put to good use. As you might anticipate, the numbers are low and the demand fierce so head over to our website post-haste.

 

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